2 Easy Steps to Grow In Authenticity
In a generation where authenticity, realness and vulnerability are hard to come by, it’s more important than ever for small businesses and creative entrepreneurs like YOU, to take a stand and showcase your authentic personalities, products and services to stand above the competition. In doing so, this will show others, there is still hope of valuable and trustworthy businesses out there. We really try to embody this theme of authenticity, so we made it one of our core values and want to share with you two easy steps to move towards a more authentic brand
Why Authenticity Matters in a Brand
Have you ever wondered why authenticity really matters for your brand or why you would need to start pursuing authenticity if it hasn’t been on your radar? Well then this question is specifically for YOU!
In a generation and culture where most brands in their industry try to compete and one-up others, it’s difficult to be truly authentic and stand out from the rest of the competition.
“It’s an all-out arms race as brands compete to showcase their products and services in the most attractive, clever and appealing light possible while simultaneously downgrading their competitors and sweeping any negative commentary under the rug.” source
Authenticity matters because it’s going to set you apart from other businesses. Your brand will be discovered and seen as the expert in the industry. More importantly you will be TRUSTED. However, this doesn’t happen overnight and you can’t fake this.
If you’re always competing and faking the relationship just for the easy sale, you’re neglecting a potential relationship and showcasing your authentic brand. How can you focus on the things that matter? The following quick and easy two steps will help you!
STEP ONE: Show your clients and potential customers you care about them.
How do you show this? Relate with them. Personalize your offerings for them. Show them you care! Finally, show them you are an expert, so they will TRUST you!
For example, if you are a photographer wanting to be seen as an authentic business. You will want to make sure your business’s brand is up-to-date. First impressions matter. Once the initial convo is established begin to build a friendship. Get to know your client. Listen to his or hers needs. Find out what they truly need. Offer advice and direction for their next steps. If your services are a perfect match and that’s what they need, awesome! If not, refer them to one of your supporting businesses. Again, you want to build trust and show them you care. This will go a long way. In the end you may not receive the sale, but it’s potential for an awesome review, an amazing friendship or future business. Win. Win.
STEP TWO: Be Honest.
No matter the situation, be honest. If you’re NOT honest, it will come to bite you down the road! Being honest humanizes your brand. Your audience can grow with you in the good seasons and the not-so good seasons. They understand when there is a hiccup with a product and celebrate when you succeed. Ultimately, it builds authenticity around your brand.
These two steps may seem simple, because they are. Once you begin to pursue authenticity for your brand and use these steps, you will begin to see a change in your relationships with your potential and current clients. These steps have also been the foundation for our business.
B&M Design Co’s Core Values
It’s not enough for us to just write about being authentic. We want to live this out in our own boutique design studio and take it to heart. That’s why we have dedicated one of our core values to AUTHENTICITY.
We strive to create authentic brands and in doing so we reveal our clients’ hearts—why they do what they do.
We are honest and trustworthy with our clients. What you see is what you get. We’re consistent with what we promise, say and do.
We create unique brands for creative entrepreneurs and small businesses based off their needs. No cookie-cutter logo. The logos we create are authentic and reveal the heart and passion behind the brand.
If you haven’t caught our drift by now, let us say it one more time. We value authenticity. We wouldn’t still be in business if we didn’t found our business on this important matter. We not only want our business to be seen in a authentic light; we want your business to be seen as authentic, too!
After reading all of that, we hope you will remember and take away the two easy steps to grow in authenticity: show your clients you care and be honest. It’s really that simple. If you begin to implement these into your small business you will see a meaningful change. Not only will you see change in your business, but you will see a change with your clients. They will trust you more and in return repeat business will happen. Win. Win. We hope you are encouraged today. Remember, there is a way to stand out above the competition, in a way that’s genuine and real. We’re rooting for you!
B&M Design Co is a boutique design studio from Dayton, OH. We design authentic brands for business owners to flourish. 🌿 We specialize in logo design, visual brand identity, web design and other design services. We know building a brand is not a simple task, so we want to extend an olive branch, a symbol of peace and victory to allow your brand to flourish.