Meet Our Marketer
Do you remember meeting our designer behind B&M Design Co, Casey? That’s me! If you missed that feel free to read the Q&A about my life as a designer. So, today you get to meet the marketer behind B&M, Michelle Mishler.
Michelle started her career in Marketing at Ball State University with a minor in Hospitality Management. She graduated with a Business Degree in Marketing and two months later moved to Dayton, Ohio to start her career in the Digital Advertising world at Naked Lime Marketing. It wasn’t her initial love or dream, but she learned to love this area and really thrive on the analytical and number side of digital marketing.
If any of you have or are pursuing a Marketing degree you will quickly learn it is a BROAD degree and many career avenues available. If you aren’t sure the area you want to invest in, don't worry, you have time to explore! That’s what Michelle did. After a year at Naked Lime she pursued the trade shows, events and promotional area of Marketing and started working at LION, until 6 months ago when she started staying home with her daughter.
Yet, through all the job transitions and figuring out the area of Marketing that gave her passion, she realized she wanted to own a business and partner with me to start a boutique design studio.
Through a Q&A, Michelle is sharing what work/life balance looks like now that she stays home with her daughter, advice to women in entrepreneurship, sharing some favorite small business owners and much much more! You won’t want to miss it.
How long have you been in the Marketing world and wanted to own a business?
I’ve been in Marketing for over 8 years (including my degree). And I can remember way back to my middle school years, I started dreaming of owning a coffee shop. From there, entrepreneurship has always been a part of me.
How do you achieve work-life balance?
I’ll be honest. It’s not easy all the time—figuring out how to juggle the business aspects of B&M, be a stay-at-home mom and wife, yet still socializing and getting my work done. However, like most working women and women who stay home with their children, you learn to adjust. You work when the kids nap. You get up earlier. Go to bed later. You just make it work. Encouragement for all the women working a business and staying home—you are AWESOME! Keep it up.
What would you say is the biggest thing that holds women back from taking the leap into entrepreneurship? What made you decide to take the leap?
I truly believe women are afraid of failure. They would rather live a mediocre life and feel safe and comfortable versus pursuing a dream of running a business and thinking they may fail. Failure is real, but you won’t experience that or true living until you step out in faith and pursue your dreams. I decided to take the leap when my now business partner, Casey, was 100% in and we were tired of living the 8-5 pm life and wanted to give more to others through our passion of designing.
From your perspective, what are the biggest challenges faced by women in entrepreneurial roles?
I think there are two major challenges. First, not feeling good enough to pursue their dreams or to be in their current role. Women constantly compare their work to others and feel inadequate and never give themselves enough credit. This keeps women entrepreneurs from really reaching their potential in the business world.
Secondly, I think money and finances are HUGE. Startup costs and day-to-day expenses are expensive. Women may fear they don’t have enough to purse their entrepreneurial dream or side-hustle. They wait until they “have enough” or the perfect timing. However, I believe if you’ve laid out a business plan, filled out a goals sheet and really mapped out your business and see where future costs could occur—I think women should jump into their dreams! Now’s the time!
What women entrepreneurs are you inspired by?
I am really inspired by Catherine Lowe, owner of LoweCo., LoweCo was founded after Catherine was on the Bachelor and would send her soon-to-be husband little love notes. Now she owns a premium, quality note card business. I love the way she cares about her product and her clients. I also am inspired by my sister and creative entrepreneur, Melinda Bucher, owner of MK Interiors, a interior design business. She inspires me because she finds the time to run a full-time business and be a stay at-home mom, but still finds time to be present in people’s life. That’s something to celebrate!
How did you get started in this business?
You, Casey, had a dream to run your own design boutique and didn’t know the Marketing and Sales side of running a business, so I jumped on the idea with you and here we are!
How did you get the background and skills necessary to run this type of business?
For me, running my own business has always been a dream, so besides my business degree, I learned the necessary skills to get our boutique design studio off the ground and running. That’s not for everyone. Sometimes you need to choose what tasks to diy or to outsource, but I love dabbling in all aspects of starting up a business. Okay, not true. I’ll leave the accounting part to the accountants.
The reason the business exists?
Our business exists to design logos and visual identities for small business owners and creative entrepreneurs to flourish their brand. Not only that but we want to personally connect with our clients and show them our passion for our work and how that can ultimately inspire and flourish their business. Us helping you ultimately helps ourselves!
Why do your clients select you over your competitors?
The detail, love and nourishment we put into each and every brand. We aren’t giving out template logos. Each clients’ brand identity is filled with intentionality and meaning. Our clients aren’t another number. They end up being our friends and we LOVE that aspect. We find that our clients love it too.
Favorite past-time hobby:
Planning Events: I love throwing a good party or helping others plan their weddings.
Drink of Choice:
A cup of dark roast coffee with a splash of half n half and some cinnamon or a smooth glass of red wine.
Quirkiest thing about you:
I am a HUGE couponer—well try to be!
Next Place To Travel:
All inclusive resort in Cancun! Give me sunshine and a daiquiri.
Michelle, thanks for sharing today! It’s encouraging to hear that entrepreneurs don’t have to have it all together to get their business started. As long as they have a plan, heart, grit and virtue, they can do whatever they sent their minds to!
Are you wanting to know more about Michelle or ask her a questions? Feel free to contact her or read more about her story and the services she can help provide YOU to succeed in your small business.
B&M Design Co is a boutique design studio from Dayton, OH. We design authentic brands for business owners to flourish. 🌿 We specialize in logo design, visual brand identity, web design and other design services. We know building a brand is not a simple task, so we want to extend an olive branch, a symbol of peace and victory to allow your brand to flourish.