Three Musts for Your Website Updates
To flourish your small business, updating and maintaining your website regularly is a must. Your website speaks to your ideal clients and showcases who you are as a business, so make sure you showcase your best!
Keeping your brand image consistent on your site is a must, yet the behind the scene updates are just as important to make sure clients see your website when browsing the web.
That’s why we want to share with you three musts for updating your Squarespace website.
Side note: This information will still pertain to you if you’re not on a Squarespace site. We are just huge fans of this platform because of the simplicity and user-friendly back-end. Contact us with any questions you may have about Squarespace web design.
1. UPDATE SEO:
SEO is so important for your small business’s site.
If you’re just starting out, and unfamiliar with the term, SEO, then no worries—we were there once! SEO is an acronym for Search Engine Optimization. We’ll spare you the long deets but it’s a term used when someone wants to increase the quantity and quality of traffic to their website through organic search engine results aka Google.
The more well-known, but specific SEO terms you use on your site, the more you will draw in clients when they search for those specific terms on Google. Now, hold on—we know what you’re thinking, wow I’m going to put SEO website updates all over my site and then people will find my site easier, eh not so much.
Focus on a few specific keywords that make sense for your business. For us, we used boutique design studio. We wanted to focus on that term because it’s a well-known term but not a TON of people use it. Check it out. Then from there, we sprinkled it through out site, using it only when it made sense.
Gather a few SEO keyword terms and begin to incorporate them onto your site. Maybe add them into a few blog posts, use them as a Squarespace header, or put them in your Alt tag images. Which brings us to our next Squarespace updates, alt-image descriptions.
2. ADD an ALT tag IMAGE DESCRIPTION:
Alt attributes (alternative description) for images can be overlooked. These lie within the backend of Squarespace once an image is uploaded. Alt attributes are essentially the title of the image after it’s uploaded to Squarespace. Seem like the descriptions are unnecessary and useless? Agreed. However, updating these descriptions will help with your SEO as well.
When you upload an image, start making it a habit to edit the image description. Put a description based off the image and relevant with your business. For example, if we were to upload a brand image from one of our clients, our description would read something like this: “Lauren Drury’s Visual Identity”. This will boost SEO since the description is updated and relevant.
Not only will updated alt image descriptions benefit your website, but it will also provide continuous valuable content to help flourish your site.
3. PROVIDE VALUABLE AND FREQUENT CONTENT:
How can you provide frequent and relevant content to your site? BLOG. Blogging will become one of your key resources to continue to provide valuable content to your potential users. Depending if your business is a side hustle or a full-time gig, determining the number of blog posts you publish in a given month will vary.
Some range from daily blogging to twice a month—overtime you will figure out what’s best for your small business and your personal life. Blogging can take a lot of time, but so worth it in the end.
Why’s it worth it? Generating new content will allow your website to continually update and ultimately Google will notice and allow your site to show up more frequently when people search for the SEO terms you have utilized in your posts. So, set a schedule, pick blog topics that will pertain to your ideal clients, and stick to your plan!
Phew! We’ve covered a lot. Let’s recap.
We recommend at minimum, updating and refreshing the backend of your site once a month. More is preferable, but we know everyone is busy and that’s the last thing on your mind. So, start out with once a month and adjust accordingly.
As you update remember the three musts: SEO updates, add alt attributes to your images, and blog frequently with valuable content.
You have questions about your Squarespace web design? We’d love to talk.
Want to know more how to elevate and flourish your small business’s brand, contact us!
B&M Design Co is a boutique design studio from Dayton, OH. We design authentic brands for business owners and creative entreprenuers to flourish. 🌿 We specialize in logo design, visual brand identity, web design and other design services. We know building a brand is not a simple task, so we want to extend an olive branch, a symbol of peace and victory to allow your brand to flourish.