Cassie Dunmyer Photography



Cassie Dunmyer Photography is a wedding and portrait photographer focusing on natural lighting. Cassie also works with small businesses to provide them galleries to use primarily for their social media and websites. Her business is unique in that it offers a very hands-on, personal approach. She is looking to create a brand presence for her business through a grounding element that can serve as a recognizable image for people to come back to. She'd like a more professional and consistent brand, and a logo to further legitimize her business and show another layer of commitment to her potential clients.

the solution

These logo designs are a simplified version of the initial logo concepts. The illustration is more unified and dominant, while exuding professionalism and quality with a botanical and artistic vibe. Cassie’s logo is showcased fully spelled out: Cassie Dunmyer Photography and includes a goldenrod illustrated by Cassie. The goldenrod is a common wildflower in Indiana, and is often seen during Cassie’s photo sessions. It is also known to symbolize encouragement and growth—perfect for Cassie’s story and connecting to her clients. We also believe this logo to be timeless and appealing to a wide-range of clients, while largely attracting businesses and makers with a similar natural vibe.

Additional notes

The first design is the initial concept we presented but in black and earthy gray. We slightly enlarged the illustration for the rest of the logo variations. A couple different submarks are featured at the bottom—these are simplified marks of your brand. A secondary logo would feature a stacked version of your logo to fit different dimensions. Please let us know what you prefer.