ivory aisle

the solution

The new logo and and visual identity is modern with a vintage flair to reflect Ivory Aisle's business and decor objects. Ivory Aisle is showcased below with the tagline, "Event Rentals" and can also be shown without it. The sans serif font for "Ivory" shows the brand as bold and professional, while the hand lettered script "Aisle" adds an elegant, feminine touch that will appeal to the newly engaged bride-to-be. The gem illustrations and patterns bring a level of sophistication and can be versatile for the brand's identity and collateral.


Ivory Aisle is an event rental business that offers decor rentals, delivery and styling services. Lauren collects a mix of modern and vintage pieces from flea markets and antique stores. As Lauren's inventory and business grows, she hopes Ivory Aisle is known in the area as the go-to place for wedding decor. To stay above her competitors in the market, Ivory Aisle is in need of a professional logo that shows prospective customers that this business is trustworthy and knowledgeable.


additional notes about the design:

The script "Aisle" was intentionally hand lettered to create a logotype that is unique to your company, but also similar to the style of the fonts that you were inspired by for your brand. A color palette of light blush, gray, white and black is reflected in your visual identity, with a primarily black logo and text on a blush pink background. The consistency of utilizing your logo and text on a blush pink background will create a unity and trust with your brand. The sub mark with the gem illustration and stacked logo version inside an oval shape is another variant of your logo. The oval shape evokes positive emotional messages, femininity and endurance--which balances out the more masculine geometric lines and shapes of the gems and pattern. We also included an additional option for your logo with all sans serif typography since this style of typography ensures longevity and builds trust with your audience. It is your decision whether you want to proceed with the initial vision concepts or add the latter option as the full logo version and use the scripted as a secondary version. Also, please note that the business cards are mockups to showcase how these elements of your logo and identity can be further represented. These designs will be sent separately for approval.