Lauren Dahlhauser Photography


the solution

The new logo and and visual identity displays a professional, minimal, adventurous, and whimsical vibe which reflects Lauren's personality and vibes for her photography business. Lauren Dahlhauser is showcased below with the full name Lauren Dahlhauser Photography, including a hand-illustration of mountain laurel and its leaves. We also provided a hand-lettered font to display Lauren's submark—LD.

This earthy and minimal brand should attract clients with similar taste and spirit for adventure. The hand-illustrated mountain laurel is a unique mark for the brand and will instantly set her brand apart from other photographers in the industry. Mountain laurel is an evergreen plant that grows in mountaineous landscapes and forest areas. Most importantly, this plant is symbolic for ambition and perseverance, and is believed to hold power of creativity and inspiration according to Greek and Roman cultures.

The color palette also displays an earthy color palette of black, white, warm gray, and a surprise pop of burgundy—Lauren's favorite color. The floral illustration can be set apart from the logo as a supplemental graphic or pattern for the brand. The graphic can be displayed in any of Lauren's brand colors. Her submark can also be used as a supplemental graphic, favicon for her website, or for smaller real estate in print or digital. This also can be utilized in any of Lauren's brand colors. We also provided an example for clean and minimal typography to be used in either print or digital. The font names and links will be provided if Lauren chooses to purchase these to utilize for her brand.




Lauren Dahlhauser is a Midwest-based natural light, lifestyle portrait and destination wedding photographer, capturing real, candid moments and raw emotion in every session. Lauren has shot photography for years under her name, but would like to now establish a visually appealing brand for her business. She wants something memorable and detailed, yet simple, organic, earthy and minimal.  To really promote her business and stay above the competition, LDP is in need of a professional logo and visual identity that establishes honesty, flexibility, adventure, and raw, emotional moments to futures clients.



additional notes about the design:

Please note that the collateral and business cards are mockups to showcase how these elements of your logo and identity can be represented. These designs will be sent separately for approval. After your brand approval, we will go on to design your social media profile images. We also have ideas to further develop and enhance your brand for printing your business cards and letterhead design through Moo.